REFER TO GREY: Contemplations by Robert Greigos © 2007-2024

Some advertising is humorous and entertaining. It's hard not to succumb on occasion, cast aside doubt and suspicion, and try to appreciate the benevolence of spirit being communicated. But invariably the logic is false.

A choice may be offered, with the suggestion either choice will afford satiating pleasure. The implication is that all bases are covered, you can't possibly make a choice you'll regret. But the actual world is not that simple. There are in fact many more choices than the two being offered. All bases are not covered. The implied benevolence is false.

One wonders whether contemporary Americans are capable anymore of imagining choices beyond those offered by advertising. Think outside the box?? No problem. Turn the box off. Imagine a world you want to live in, then work to make it real.

Having thoroughly considered the consequences of your actions and put in the necessary effort, may the satisfactions you celebrate be joyous and memorable.